Growth
Growth Doesn't Start at Launch
How we built a 75,000+ user waitlist in 29 days for OneCard by starting growth before the product existed.
18 min read•May 20, 2024
Exploring the systems shaping India's most important decade.
Deep essays, frameworks, and operator insights on AI, FinTech, Growth, and the future of India — for founders, investors, and builders who think in systems.
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FinTech
The Complete Map of India's FinTech Stack
UPI is just the beginning. Here's how the entire financial infrastructure actually connects.
12 min read•May 10, 2024
AI
How AI Will Reshape India's 60 Million SMBs
The next wave of AI adoption won't come from Bengaluru's tech companies. It'll come from the businesses nobody is watching.
10 min read•May 5, 2024
Growth
The India Growth Paradox
Why the tactics that built Facebook, Airbnb, and Stripe don't work here — and what does instead.
9 min read•April 28, 2024
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"India is building the most sophisticated digital financial infrastructure on earth. Most of the world hasn't noticed yet."
— Manish Upadhyay
16B+
UPI transactions/month
900M+
Internet users
60M
SMBs entering digital economy
Manish Upadhyay
Fintech operator, growth strategist, and writer. Scaled products to millions of users across India's digital stack.
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